Noun, singular or mass They also used it medicinally to aid in lactation, and as an infusion for chest and stomach problems. Verb, base form The unique leaf margin of your tree will aid you in identifying your fruit tree. To do something painful or unpleasant very quickly so that the discomfort, while typically more intense, is short-lived. These are two great reasons to stop using a hurtful expression that has no basis in reality. Pantothenic acid and the other B complex vitamins aid your body in metabolizing fats and proteins. aid Synonyms: help, assist, succour, support, befriend, co-operate, contribute favor, foster, protect, abet, encourage, instigate, subsidize Antonyms: oppose, resist, counteract, discourage, thwart, withstand, confront, deter, baffle Princetons WordNet Rate these synonyms: 1. You're a person of integrity, so you want to get the facts right, and you want to avoid causing undue harm. Out of concern for a company that hasn’t done anything wrong, we ought to forget about linking their product to one of the greatest tragedies of the late 20th century and find another way to talk about foolish followership. Unfortunately, this does the Flavor Aid folks no favors. You could tell them, “Actually, it was Flavor Aid, not Kool-Aid, that the Jim Jones cult used to commit mass suicide.” Then explain why this matters. People who care about leading with integrity will thank you. The people at the Kraft Heinz company will be grateful, too. It's best to avoid using “drinking the Kool-Aid” as a metaphor for misguided followership and to gently correct people who use it that way. It matters to you, as it should, how the public perceives your product or service, and it would be deeply disturbing if that perception were both troubling and based on a falsehood. You’ve read this far in a column about ethical leadership, so you care about leading with honor and integrity. That disconnect between what you do and why you do it may apply to other people you know (and perhaps work with), but it certainly doesn’t apply to you.
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